By Pete Ridgard
There is a great deal of competition for the same individual marketplaces in the automotive world. For every trailblazing supermini or SUV, there are literally hundreds of pretenders snapping at its heels. The particular example I would like to focus on here would be that of the executive saloon; chiefly populated by the popular German car manufacturers BMW, Audi and Mercedes Benz.
There are competing manufacturers for the top three manufacturer spots and they are emanating from all over the world. The Ford Mondeo has yet to raise its profile enough to compete in this particular market, but is improving greatly in every incarnation it has. The same could be said for the Saab 9-5 which could become a fantastic contender in the next few years. There is one overriding competitor to the executive saloon that is turning many more heads than the majority and that is Lexus.
Lexus, finally made their appearance at the 1988 Los Angeles Car Trade show and have been trying to grab a sizeable share of the saloon market ever since. Test driving the new Lexus IS220d would confirm that they definitely have the capability to challenge for greater things. Smooth luxurious driving and all mod cons ensure that this car is one to look out for in the future.
If you are looking for a more affordable alternative then there are plenty of much cheaper Used Lexus models appearing at dealerships throughout the UK. Although I would recommend avoiding their diesel engines as they do feel much more sluggish compared to the quick and zippy petrol alternatives.
There is a great deal of competition for the same individual marketplaces in the automotive world. For every trailblazing supermini or SUV, there are literally hundreds of pretenders snapping at its heels. The particular example I would like to focus on here would be that of the executive saloon; chiefly populated by the popular German car manufacturers BMW, Audi and Mercedes Benz.
There are competing manufacturers for the top three manufacturer spots and they are emanating from all over the world. The Ford Mondeo has yet to raise its profile enough to compete in this particular market, but is improving greatly in every incarnation it has. The same could be said for the Saab 9-5 which could become a fantastic contender in the next few years. There is one overriding competitor to the executive saloon that is turning many more heads than the majority and that is Lexus.
Lexus, finally made their appearance at the 1988 Los Angeles Car Trade show and have been trying to grab a sizeable share of the saloon market ever since. Test driving the new Lexus IS220d would confirm that they definitely have the capability to challenge for greater things. Smooth luxurious driving and all mod cons ensure that this car is one to look out for in the future.
If you are looking for a more affordable alternative then there are plenty of much cheaper Used Lexus models appearing at dealerships throughout the UK. Although I would recommend avoiding their diesel engines as they do feel much more sluggish compared to the quick and zippy petrol alternatives.
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