By Pete Ridgard
If you are a high powered executive, or perhaps a successful Sales Representative who has to travel the length and breadth of the country, you are more than likely to need an executive car to match your job description. Without beating about the bush, there is a great deal of choice out there varying massively in quality, size, shape, power in pretty much every way imaginable. So how can you possibly go about making sure that you pick the right one for you?
In the rather questionable research of Automobile Semiotics the answers come thick and fast.
The key to answering this question is image. The whole raison d'ĂȘtre of these cars is image. You have to pick the most suitable executive car to the kind of persona you are trying to impress upon your potential clients. BMW drivers are seen as firebrand risk takers who may make your business millions, but lose millions in the process. Audi drivers are astute types who may make small significant gains and no major loses. Mercedes Benz drivers are calculating and may be serving their own needs whilst serving yours.
It would appear a happy medium is a car like a Lexus. Lexus drivers seem to run the gamut between risky and reliable, self-serving and generous. The price tag needn't bother them either as there are a veritable glut of Used Lexus models appearing on the market due to the new September registrations being released.
The important thing to remember from this is that in business, as in life, image is everything!
If you are a high powered executive, or perhaps a successful Sales Representative who has to travel the length and breadth of the country, you are more than likely to need an executive car to match your job description. Without beating about the bush, there is a great deal of choice out there varying massively in quality, size, shape, power in pretty much every way imaginable. So how can you possibly go about making sure that you pick the right one for you?
In the rather questionable research of Automobile Semiotics the answers come thick and fast.
The key to answering this question is image. The whole raison d'ĂȘtre of these cars is image. You have to pick the most suitable executive car to the kind of persona you are trying to impress upon your potential clients. BMW drivers are seen as firebrand risk takers who may make your business millions, but lose millions in the process. Audi drivers are astute types who may make small significant gains and no major loses. Mercedes Benz drivers are calculating and may be serving their own needs whilst serving yours.
It would appear a happy medium is a car like a Lexus. Lexus drivers seem to run the gamut between risky and reliable, self-serving and generous. The price tag needn't bother them either as there are a veritable glut of Used Lexus models appearing on the market due to the new September registrations being released.
The important thing to remember from this is that in business, as in life, image is everything!
Post a Comment