By Jemma Hill

For many people, to own a Rolex is to display success. Noted notables have remarked that failing to possess one is failing as a man, and so many highly charged and successful businessmen own these gilded status symbols that they have become the apogee of the business world accessory. There is something about that clean dial, and masculine metal case that is intimidating, powerful, professional. It's hardly surprising that Rolex is a household name even among families that could only dream of owning one.

Such is the brand's global domination that you'd be forgiven for thinking that it was the only luxury watch out there - many people can't think of another brand off the top of their heads. But, as any horological fan would know, there are many, many more fish in the timekeeping sea.

Just as a well-known status symbol can be used to intimidate, knowledge that takes you beyond the man shaking your hand can work to your advantage. Without doubt, a Rolex watch conveys excellent taste, but can you boast the exclusivity that comes with an Audemars Piguet Royal Oak Offshore, or a Hublot Big Bang?

The many other watch companies that exist often thrive on a limited, knowledgeable client base, and the watches they sell are designed to appeal to this greater horological expertise. Jaeger LeCoultre, for example, test their watches to ensure long-term accuracy, and employ the finest craftsmanship to decorate every major component, be it seen or unseen. They also employ master craftsmen in the art of engraving and enameling the dials and cases, so that the watch is a work of creative beauty as well as precision accuracy.

A Breitling watch, on the other hand, speaks for a more industrious, mechanical mind. The brand's close association with aircraft and the luxury automotive company Bentley give their watches a technical, specialized look, one distinctive enough to allow for anecdotes.

The many watch companies that produce luxury watches allow for a wide variety of distinctive styles and functions. Cartier has models such as the Santos, a distinctive, square dial with a highly executive feel, and the name; long associated with royalty and prestige, is certainly an impressive one to casually drop into conversation.

Owning a Panerai, constantly in high demand on long waiting lists, could give you an edge in prestige. The timeless designs of the Luminor range, and the high-octane associations of its Ferrari partnership are easy to form attachments to, while their scarce nature is definitely something to promote.

Nor should Rolex be discarded simply because it is well-known. In addition to the most famous models, the Submariner and the Daytona, the company also sells many other models, such as the GMT Master and GMT II, both of which allow the wearer to follow time in two different time zones; very useful for the jet-setting businessman.

By displaying this knowledge proudly on your wrist, or even delving deeper and researching different brands, it is possible to turn the watch on your wrist into a display of intelligence and business instinct. Who knows, you could even discover a new passion at the same time.

By Bond Mejeh

It seems the effects of these trying economic times know no bounds. People are resorting to even more illegal activities and theft is on the rise. In particular, car theft seems to be the most attractive for the desperate because of its street value.

Most car thieves used the old fashion techniques like jimmying the lock or using a crowbar. Lately, many car dealerships are dealing with car theft right under their own noses. It seems many of these thefts are inside jobs. Vast majorities of other car dealerships with less than adequate security are becoming more hip to the times and have beefed up security measures to protect against theft form the outside.

It was reported that a western Nebraska, Scottsbluff to be exact, the Legacy Ford Lincoln Mercury Toyota car dealership lost dozens of new cars in early March of this year. The cars were later found at auto auctions in Utah and Arizona. The culprits? Well it wasn't the usual suspects. It was the executives working inside the car dealership - the dealership owner Allen Patch, the general manager Rick Covello and the controller Rachel Fait. They cleared out their offices and left town with 81 Ford and Toyota vehicles!

This was not your ordinary heist. These vehicles were vanishing by the truckload! It rather reminds you of the Fast and the Furious movie with Vin Diesel and his crew high jacking fast cars while driving in even faster cars on the highway at high speed. Of course, that's Hollywood and the guilty here were more low - keyed and under the radar and arranged it from behind an office desk. This was a true insider operation and a car theft story with TV or movie potential. How about that ol' Nicholas Cage auto theft film - Gone in Sixty Seconds? The total cost of the merchandise stolen was over $2 million! It's no wonder the car dealer executives disappeared all of a sudden after the heist occurred.

Though many of these cars were sold, they were eventually caught in Utah at an auto auction. When you're trusted with very expensive inventory, and desperation takes over, stories such as this become the reality. This car dealership was obviously going through some financial troubles just like most businesses in the country.

Just a couple of weeks ago, there was a car theft at a successful cash for car business in Long Island, NY. The car thief was daring and managed to steal car keys to a Mercedes on the car lot. The thief managed to sneak in and out with the key and drive off the lot with the Mercedes.

Thanks to sophisticated video surveillance placed strategically in key areas, the key theft was caught on tape! The dealership immediately had the video aired on the Channel 12 News that evening as well as the following morning. They received an anonymous phone call from an individual stating the exact same car was parked in the nearby area. Seeing himself on the Channel 12 News must've made him think twice about keeping it.

Suffice to say, the dealership was able to recover the stolen vehicle back to their lot. The owner immediately added more upgrades to the dealership's security to the point where it is more airtight than ever before. Considering the shape the economy is in, they're doing rather well in these times and the owner obviously intends to keep it that way.

By Les Gore

It's raining pink slips. But for those who were lucky enough to land a job as CEO of a major US company these past few years, the only thing crazier than the bloated compensation packages these CEOs got was the size of their severance packages when they were fired.

And what about those people who worked in good faith to execute those failed strategies? They got shafted-cut loose with little or nothing in the way of severance.

This article deals with the hard reality of layoffs: how to do it legally, effectively, and with consideration for your departing and remaining employees-while preparing your business for recovery. Feel free to share this information with a colleague or friend. And if layoffs and freezes are not in your forecast-congratulations.

Head Count. A Company's Largest Expense and the One Cut First During an Economic Downturn.

And who better to validate our downward spiral than George Bush who recently announced that the U.S economy is in a "rough patch" right now.

Tell that to the 9,000 folks at Citigroup and 4,600 at AT&T who got their pink slips a week or so ago.

Whether you call it a layoff, reduction in force (RIF) or downsizing, doing so can result in legal challenges and leave you with a remaining workforce that is demoralized and unproductive. The more you know about state and federal laws and best practices for handling layoffs, the better equipped you'll be in protecting your company from operating and legal difficulties.

A Littered Landscape of Layoffs

Layoffs have become all too common in the landscape of U.S. businesses. January layoffs rose a whopping 69 percent from December 2007 to 75,000-the highest amount since August 2007, according to outplacement firm Challenger, Gray and Christmas. Housing and financial sectors were hit hardest.

In the months ahead, more layoffs are projected in the retail, professional and technical services, pharmaceutical, automotive, leisure and hospitality industries. A 37 percent increase in 2008 compared to last year, makes this year's forecast the worst in five years, according to a recent survey conducted by Career Protection.

What Do You Say When You're Laying Off People?

How do you keep morale up for your remaining staff and calm their fears about job security? And how do you protect your company from legal exposure with regards to the documents you write when going through the layoff selection process?

Plan Ahead and Follow the Script

Perhaps the idea of "scripting" a verbal communication sounds insincere or artificial. As a representative of your company however, it is a good idea to plan ahead so you don't say too much and land your company in legal hot water, but you still say enough to convey the message at hand.

What You Might Say in the Initial Employee Meeting

"Steve, in an effort to reduce costs, we are restructuring our business, and that will result in the elimination of a number of positions in our company. Unfortunately, your position is one of them, and I'm afraid we're going to have to lay you off. Today will be your last day of work with us, and we have information to share with you regarding your severance package, COBRA and unemployment insurance. I know this is a lot of information coming at you at once, and I'm so sorry to have to relay this message to you. Before I go any further, I want to see how you're doing. Are you OK?

"Just so you're aware: About 35 positions are being eliminated throughout the day. Out of respect for the other people involved, I would ask that you say as little as possible today. We would prefer to tell the affected employees ourselves; we want to avoid people hearing about this through the grapevine if we can help it. In addition, I know that some people prefer to leave quietly while others want to say goodbye to a few close friends. We'll respect whatever decision you make. How do you think you would like to handle that?

"Finally, I just want to thank you for all your hard work and dedication for the past two years. You have made it a better place around here, and I'm personally going to miss working with you. Thank you for all you have done for us."

Handling Employees' Questions

If you speak softly and with genuine concern, most employees will appreciate your sincere approach. After your opening statement, expect some employees to question the reasoning behind the RIF:

Question: Why was my position chosen for elimination?

Answer: It was a business decision. Please don't take this personally; when a reduction in force occurs, positions are eliminated. The people who are attached to those jobs then get laid off. It's the hardest thing a manager can do-selecting positions for elimination is so difficult because you realize that people's lives will be interrupted. That's why I'm so sorry that this is occurring.

Question: Who else is being laid off? Am I the only one in our department? Why me?

Answer: Steve, I can't share who else is being laid off in the department at this point. We haven't spoken to the other individual(s) yet, so I would ask that you allow me to hold off on answering that for now. [Or:] Yes, yours is the only position in our department that's being eliminated. Again, please don't feel that you've disappointed anyone. I want you to know that you could be considered for rehire once the hiring freeze is lifted. For now though, understand that we had to eliminate one position, and, purely from a functional standpoint, your position made the most sense.

Question: How can that be? Who's going to do all the work that I do once I'm gone?

Answer: With the elimination of your position, other members of the department will have to take on the remaining job duties that you've handled up to now. That's something we'll simply have to deal with in this new "downsized" mode. Travis is here with us from human resources to discuss some of the details related to your severance package and other important benefits details relating to this layoff.

When One Is Enough

When one individual is selected for layoff from a comparison pool of employees with the same title, expect the person to say: "Wait. You can't lay me off and keep Heather. I have more longevity than she does."

Your answer: "I recognize that. However, I want you to know that we considered tenure in our decision. We also looked at performance appraisals, progressive disciplinary warnings, attendance records, education levels, and skills and technical certifications when determining who would be qualified to assume the remaining duties after the reduction-in-force. We determined that, based on all that historical information along with our evaluation of who would work best in the post-layoff environment, you would be selected for layoff. Are there any other questions I could answer for you?"

Script for Remaining Employee Meetings

In general, it's better to bring about "group closure" when there are layoffs or terminations. It gives employees a chance to express their concerns publicly and hear directly from you what occurred. This not only minimizes concern relating to employees' own job security but also diminishes the rumor mill.

A Sample Script to Help You After the RIF Occurs

"I wanted to call you all into a meeting to follow up regarding the layoffs that took place earlier today in our department. As you may know, two members of our department have been laid off. The company has provided the affected employees with a severance package and is working with them through this transition.

"Of course, no guarantees of job security can be given, but as far as we understand, there aren't any other planned layoffs in our department at this time. I wanted to let you all know to allay any fears you might have about your own job security right now.

"We wish those laid off well, and we have treated them with the respect and dignity they deserve. I know I can count on your support in doing the same. I also want to remind you that if you get any reference-checking phone calls from prospective employers or recruiters, those calls are to be referred to me. I will in turn pass them along to human resources as per company policy. Note that the laid-off employees have been given copies of their last three performance evaluations, and they're free to share those with prospective employers to demonstrate their strengths and areas for professional development.

"If there are no other questions, I thank you all for coming. I appreciate your patience and understanding, and I look forward to moving beyond this difficult period."

Written Documentation Caveats

Line managers often are asked to select individuals for layoffs based on certain criteria. For example, if you are asked to eliminate 12 people from a 15-person department, you may be asked to justify your decision in terms of whom to retain and whom to lay off.

When that's the case, it may be advised to create a comparison group evaluation form that highlights performance reviews, oral or written disciplinary communications, attendance records, tenure, experience prior to joining your company, education and technical skills or certifications.

Such documents are meant to encourage an objective evaluation process, but in case of a class-action discrimination lawsuit, the documents become subject to subpoena in the discovery process. One way to lessen the chances (there's no guarantee) of having this documentation subpoenaed is to designate the documentation as attorney-client privileged.

Your in-house or outside counsel will recommend that you write at the top of each evaluation page: "Privileged and Confidential: Prepared at the Request of (attorney's name)."

The legal rules and guidelines of the attorney-client privilege go beyond the scope of this article. Just be sure to check with counsel first before drafting any documents relating to a layoff. More importantly, don't write freely with little regard to the fact that your notes may be blown up in front of a jury to demonstrate unlawful motives on management's part.

The goal of any layoff is to treat employees with dignity and respect. The key way to achieve this is to communicate openly and honestly with those laid off and with those who survive and assume the remaining job responsibilities.

Retain Top Talent

It may seem unrealistic to focus on retention when you're laying people off, but there's no other time when retention becomes more important than when a company is letting workers go. Critically assess who the talent is you must retain and do everything possible to do it, including giving them a defined and key role in the turnaround after the layoffs.

The preceding is based on information provided by The Society of Human Resource Management. This material is provided as general information only and does not constitute and is not a substitute for legal or other professional advice.

By Carolyn Clayton

The new style BMW 5 series car was restyled as of January 2007, and despite some mixed reviews, is generally considered one of the finest BMW models on the market. The executive saloon car is luxurious, spacious, classy and refined, yet some critics feel the mean and aggressive front styling has been lost, replaced by a more demure and softer look. It is longer and wider, with boot space and rear passenger leg room greatly increased.

The technology has been improved inside too, with the introduction of active steering, a system which reduces steering motion at low speeds, and makes handling much more direct when travelling faster. Put simply, it helps the driver steer more smoothly, and is considered to be such a step forward that its arrival has been greeted comparably with that of ABS man years ago. The xDrive technology means this BMW can also perform well in wintery conditions, snow and ice are no longer such a problem due to the new all wheel drive element which works hand in hand with other features to achieve a secure grip to the road. Also BMW have integrated an improved and less complicated iDrive system, which is used to control the in-car entertainment, navigation, communication and climate options, and is linked to a dash mounted display. Cruise control is another function to have been updated, with a Stop-Start function for use when moving in slow traffic. The new head up display option, which projects information onto the windscreen in the driver's line of sight, adds a superior touch to the updated models. Another new and innovative feature is the Night Vision thermal imaging camera on board, which can pick out pedestrians/animals clearly in the dark, to avoid any possible collisions/accidents. The new radio system brings near digital quality to radio broadcast, meaning a much clearer listening experience.

Insuring the BWM 5 series depends on the model, but can go from a just above average group 15, to the most expensive possible of group 20.

The BMW 5 has all the comfort, style, features and technology you would expect from a luxury executive saloon, and also the character of smaller sports cars, such as speed, power and handling, which makes it a benchmark for the rest of the industry.

By Pete Ridgard

It has to be said that Great Britain don't manufacture many mass-produced automobiles anymore, which is a great shame as some of the greatest names and brands in automotive history have been dreamt of and founded on these fair Isles. Amongst this pantheon of names are Rolls Royce, Bentley and Jaguar; all now either bought or outsourced by overseas companies in Germany and India. However, amongst the great lost prestige British car manufacturers of the past lies a rather cheaper jewel in the crown that won't be forgotten in a hurry. I speak of the Mini Cooper.

Now the Mini brand is owned by German manufacturer BMW, who have retained the original Mini's sense of fun and adventure. What has been lost is the affordability, which used to be the crowning glory of the Mini Cooper's name. Due to BMW's magic prestige touch, the Mini has been transformed from the young driver's first car of choice, to more of an upmarket 'yuppie-ish' mode of transport. With the basic models starting around the £10,000 ($16,000 USD approximately) mark, this really isn't a great opening price for the first time car owner.

What can be surmised by this is that BMW have altered the Mini brand from being a cute, fun and cheap car for British teenagers, to the cool, suave and upmarket runabout for the country's executives and estate agents. Whilst this may not be an entirely bad thing for the Mini brand, I do feel like some of what I loved about the original Mini has been lost in translation by the Germans.

You can still find the occasional BMW Mini bargain by checking the Used MINI market, but short of buying an ancient original Mini Cooper, you will struggle to find a good condition model for an affordable first-time buyer's price.

By Pete Ridgard

In the world of the executive saloon there are many available choices to the more discerning business man or woman. Depending on your exact budget there all manner of manufacturers vying for your business, so it is important to weigh up what is more important to you; performance or image.

Put simply, most executive saloon cars seem to be able to be categorised in one of two descriptions. Firstly, they either look great or don't deliver performance-wise, or they drive like a bat out of hell but look like they were designed by an artistically challenged infant. The ideal compromise would be a car that can make a great impression on your clients, whilst still retaining a great drive quality that you can enjoy on a daily basis.

My personal recommendation would be a car like the Saab 9-3. Unlike a lot of executive saloon manufacturers, Saab models have kept a certain amount of exclusivity by not attempting to corner every single market. They know what they do best and that is saloon cars that provide comfortable yet engaging drive experiences.

The price of saloon cars can sometimes be a bit of a drawback, which is why it might be worth checking out the used market before settling on a particular new model. A little bit of research shows that you can get a great deal on a Used Saab, which is only a year or two old with less than 20,000 miles on the clock. If you take the Used Saab option you are likely to save a great deal of money.

By Pete Ridgard

If you are a high powered executive, or perhaps a successful Sales Representative who has to travel the length and breadth of the country, you are more than likely to need an executive car to match your job description. Without beating about the bush, there is a great deal of choice out there varying massively in quality, size, shape, power in pretty much every way imaginable. So how can you possibly go about making sure that you pick the right one for you?

In the rather questionable research of Automobile Semiotics the answers come thick and fast.

The key to answering this question is image. The whole raison d'être of these cars is image. You have to pick the most suitable executive car to the kind of persona you are trying to impress upon your potential clients. BMW drivers are seen as firebrand risk takers who may make your business millions, but lose millions in the process. Audi drivers are astute types who may make small significant gains and no major loses. Mercedes Benz drivers are calculating and may be serving their own needs whilst serving yours.

It would appear a happy medium is a car like a Lexus. Lexus drivers seem to run the gamut between risky and reliable, self-serving and generous. The price tag needn't bother them either as there are a veritable glut of Used Lexus models appearing on the market due to the new September registrations being released.

The important thing to remember from this is that in business, as in life, image is everything!

By Pete Ridgard

When it comes to choosing the best possible Saloon Cars, most car magazines or other Automotive mediums will inevitably point you in the direction of one particular make and model; the Ford Mondeo. The Ford Mondeo has been a consistent and popular seller since its release in 1993. Back then it was the replacement for the relatively popular Ford Sierra, which had been a good flagship model for Ford in the company car sector, but was beginning to lose steam. The Ford Mondeo was meant to reinvigorate the design and bring a more 'executive' edge to the manufacturer who were beginning to run out of ideas.

The Mondeo then began a 20+ year domination over the saloon car market, which is yet to dissipate thanks to Ford's constantly evolving design ethic. The current design falls into Ford's new 'Kinetic' design aesthetic, which is meant to represent the vehicle's movement even when it is standing stock still. This sounds a little bit 'clichéd' as far as design briefs go, but in practice it really works and looks rather striking.

In a rather crude experiment to see how the Ford Mondeo has evolved over time, I have spent the week comparing an original Mark 1 Mondeo to the new Mark 4 edition. Obviously first impressions are vastly differing; the Mk1 looks rather too much like the old Sierra for my liking, but is definitely a step in the right direction. In contrast, the MK4 looks like it was designed by Mercedes during a cloning of an SLK experiment gone wrong. In short, it looks fantastic.

The performance test confirms the new edition's clear dominance over the past incumbent. In a one lap time trial race of a 3.4 mile race track, there was a clear winner despite both cars having 2.0 Litre petrol engines. As if you hadn't guessed, the MK 4 won by a shamefully long 6.3 seconds.

So what we can agree on is that the Ford Mondeo's star is definitely still in its ascendency. Whether it will maintain its positive trajectory rather depends on Ford and the often fickle buying public.

By Mike Trudel

If your fingers itch for a touch screen even during the morning commute, there may be a solution -- particularly when you're carpooling in the passenger seat and have a minute to play. Vehicles are now being released with "carputers" or "carPCs" as an option, not just as a retrofit. A familiar type of "carPC" to most folks is a Global Positioning System (GPS). According to an online encyclopedia, a GPS device is much like a limited laptop running GPS software.

Basic Specs and Tech:

"Carputer" machines consist of a motherboard, processor and memory and data storage method, such as a hard drive or solid state flash memory. Interface hardware depends on non-distracting options to interact with the "carPC," such as wireless protocols, which are commonly used to connect to GPS devices and mobile phones. Wirelessly connecting and transferring data to and from home computers is also possible.

A well-executed interface is paramount to the machine's success, and its software runs the computer's hardware. Good programming allows drivers to use their favorite piece of technology without being distracted. Common operating systems are available and nearly all are customizable.

Making sure "carPCs" keep their juices flowing is a slightly more complicated matter than it is for the average desktop or laptop. The danger lies in the sudden power drain to certain systems that occurs upon start-up or, of course, when the ignition is cut. To suddenly seize a computer's supply, however, is risky; software can malfunction and data can be lost. To safeguard against this, a DC-DC power supply is often used, which provides a continuous, 12V power stream to the "carputer." A DC-AC inverter can also be installed, but it tends to use more energy and produce more wasted heat. The right hardware and software combination allows the computer to sense when the main power source has been cut and use what's left to safely shut down the machine.

Experiments have found that Internet users experience marked levels of frustration when a Web site takes thirty or more seconds to load. Bearing this in mind, imagine how quickly "carputer" popularity would decline without the relay circuits enabling the machine's devices to start automatically. Without properly relaying circuits, devices such as amplifiers and screens would have to be started manually -- something a portion of the general public doesn't even know how to do anymore.

Before 2000, LCD character displays were the screen of choice for "carPC" builders. Commands were usually sent to the machine through a keyboard with this system. Soon, wireless serial port remotes were made possible, and small television screens became affordable. The majority of first screens were video input only. For over a grand a pop, though, these were hard to justify. Rapidly advancing technology and production increases have recently made touch screens available and affordable.

Lest one thinks these little "carputers" are all business, entertainment features have been added. "CarPCs" now bring nearly all the entertainment comforts of home onto that cross-country trek. Passengers feel like watching a movie? No problem. Playing a video game? Hook 'er up. Download favorite music, tune in to satellite radio and map the next trip to Europe on advanced GPS software. It's all there. No more "Maaa-om. Are we there yet?" "Pop in a movie," says Maaa-om. Or, "do your homework," which she downloaded from a desktop at home. At last -- technology not only brings hope for peace and quiet but also a way to make sure no one gets too lost along the way.

The possibilities are nearly endless. After all, automobiles have already been introduced to the world of high technology. Consider infrared cameras, a variety of hands-free applications, cargo detectors, lane departure and side (blind spot) warning software -- these technological offerings are all not only possible but are already being incorporated. Imagine the capabilities modern computers possess. Now imagine that in your car.

By Alex Dianga

Have you ever wondered why there is new car design coming out in the market every day? Have you ever stopped and asked yourself this question? Many car manufacturers are spending huge amount of money and time to come up with new designs. While it is a fact that car design is an important part and parcel of car manufacturing, the same do seem to apply very much when it comes to making purchasing decision. Exterior car design has played a part, to some extent, in aiding purchasing decision of the consumer for some time now. Until very recently car buyers have not been keen in the interior design of car. Much of the decision to buy a car has been based on certain performance metrics such as quality and reliability, vehicle appeal, service satisfaction, and ownership costs.

In a survey conducted by JD Power, an American firm which conducts comprehensive annual surveys of car owners to see who is happy, and who is not, with their new car, it was found that "the way in which technology is integrated into new car design, especially interior features and controls, is now considered to be as important to car buyers as defects and malfunctions". Additionally Joe Ivers of JD Power says that "New vehicles today are often packed with new technologies that unfortunately can be complicated and frustrating for the average consumer when their integration is not well executed. This could explain why many car buyers have not been keen in the internal design of the car as opposed to external design.

In 2004 it was found that more and more Americans are paying attention on how their cars are designed. The way a car looks has become very important to car owners. The saying that "you are what you drive" has become more important than ever. Car designers have become celebrities overnight depending on how their design is performing in the market. The craze in car design has become intense such that car manufacturers have been rushing to link up supermodels and celebrities in an effort to up their sales.

By Scott Wain

Regardless of industry, if you are in a sales position, your job description is to sell. Obviously the day to day duties may differ from one to the next. Whether you are an outside sales rep in the construction business or an automotive sales person in a showroom, at the end of the day it's your job to maintain and attract new business.

Most sales people have a certain degree of training before they are live in the field. One of the most important aspects would be the "sales process" itself. Depending on the industry you are in or the company you work for will determine the specifics of "your" sales process. For the most part, it is universally accepted that there are 5 steps to the sale. They are as follows: Initial meeting or introduction, the interview, presentation, demonstration of product or service, and price presentation or negotiation. Each of the stages should have their own individual training. The more training and experience you have in executing each step to the sale the better your results will be.

Are you able to apply the training and completely understand each of the stages and how to effectively move through them? If any of the steps to sale are missed you have limited the likelihood of closing the deal. Now, you may end up signing a deal at some point, but chances are it won't happen until you have successfully accomplished each step of the process.

With your experience you are now at the point of moving throughout the entire sales process with no real obstacles. However, some common mistakes made throughout the sale can affect your results without even realizing. The affected results could be for example: volume, gross profit and even customer satisfaction. The following oversight can regularly occur without the knowledge of how to prevent it.

The laws of reciprocation are evident in each and every aspect of our lives without the comprehension of it happening. When someone gives us something, we are more likely to look for something to give back in return. This naturally happens without any conscious effort. This is one of those intrinsic feelings we have all experienced regularly all the way through our lives. Unfortunately for a sales person reciprocation can harm our results. This law can also help us when used tactfully.

You're probably thinking, "When can the law of reciprocation actually spoil the chance of a sale?" Since we naturally want to give something in return for something we have received, a sales person finds it logical to use this practice. Keep in mind this is usually a subconscious thought. While you are attempting to close the deal you begin to suggest your price flexibility or extra services you can offer in exchange for a deal. It's too early for this.

For example: A customer says to the sales person "It looks good, I'm just not sure" Sales person: "Well, Mr. Jones, if I could include installation at no charge would that help your decision?" Sounds good doesn't it? It's not too bad. However, why are you offering some sort of discount or savings when your potential client hasn't yet made a decision to buy or not? Make sure you're not giving up ground to overcome an objection.

Work on addressing and isolating the objection instead of reducing your price to eliminate it. The time to ask that question would be if the "installation cost" was the specific objection. Customer: "Well, it looks good, I'm just not sure" Sales person: "What is it specifically that you're not sure about?" (Isolate objection) Customer: "That installation price seems pretty steep" Sales person: "I understand. Can I ask you, if there was a way I could help you out with that, would we have a deal?" (Addressing objection) Notice the "help you out with that" could mean anything. It could be blending the installation cost over the term, payable in 30 days or if you need to, reduced installation cost. The point is, you haven't given anything up or lost any ground. Chances are you could find an agreement without even giving an actual monetary concession. So now your customer says: "if there was a way I didn't have to pay that installation up front I'd make a deal." Now you've made your deal and your customer is happy because you've been flexible.

Be careful of offering concessions when they are not required. We too often have the urge to "better" the deal before we even have a deal. Keep all your ammo for when you really need it. Don't empty your barrel into thin air before you've crossed enemy lines. Once you're finally there and you've used all your ammo, you're dead in the water. If you tactically maneuvered across your enemy lines then you'll be fully loaded and ready to fire! If you save all your possible concessions for the actual negotiation you'll be surprised of how little you actually need to give up to close the sale.

By Deepesh Rathore

Visualise this. Amitabh Bachchan, playing a simpleton, just retired from service, walks past a car showroom with his wife when he stops to admire one of the cars parked outside. He knows that he cannot afford it, but hey, there are no costs for admiring a car. An eager, friendly, car salesman coaxes him to take a test-drive, which Amitabh is not very keen to do as he knows - and I have already told you so - that he cannot afford the car. But, being a human being and persuaded very convincingly by the car salesman, he reluctantly agrees to take a test drive. Test drive over, the unrelenting salesman again tries to sell him the car through attractive finance schemes. Our simpleton Amitabh is apologetic as he cannot afford the car, really, and I don't doubt him, as even my retired government official dad cannot afford a Rs 15-lakh car. Now this is where things go nasty. The cheerful Dr. Jekyll of a salesman suddenly turns into Mr. Hyde and starts uttering profanities against Amitabh. Not stopping at this, he then proceeds to slap and shove the old man around.

Holy cow! Pause. Rewind. Replay. Now that was a Ford India showroom and the car was a Mondeo.

Now you know why the Accord sells so much and the Mondeo finds it tough reaching double-digit sales. "They beat up people at Ford India dealerships," not a statement that I ratify, but precisely the unfortunate message that came out of this movie sequence. The movie in question was Baghban, which was released a few years back and was a moderate success.

On a serious note, my friends in Maraimalai Nagar in Chengalpattu down south wouldn't even have noticed the movie, and even if they had seen it and felt infuriated, they could hardly have done anything about the issue. For, when once a movie with such a thoughtless sequence is released, the damage is already done and there is no point in raking the issue. Actually, raking the issue is just snowballing it into a controversy and getting the movie more eyeballs and ensuring more damage to the product. Most often the long reaction time of the judiciary to take up such issues will see to it that major damage has already been done to your company's repute even before the court can decide on stopping the screening or making necessary changes to the movie. Anyways, it is difficult to raise any objections against a movie on grounds of misrepresentation of products or a company and be taken seriously.

Ironically, I have a feeling that the director didn't even think twice before going ahead with the sequence. Ford India can take comfort in the fact that they are not the only victims of this Bollywood automotive ignorance. Most of us will remember the 'Road' sequence where a Tata truck catches up with a Tata Safari.

That's why they sell more trucks than Safaris.

I guess they would have accelerated the Safari Petrol programme after the sequence in Road came out. Such apathy towards, otherwise sound vehicles, has been common in Bollywood movies with numerous sequences of dogs, monkeys, horses, hero-on-a-cycle, hero-on-a-tonga, hero-on-a-bullock-cart and even hero-barefoot chasing sleek, fast cars and catching them, much to the horror of automobile marketing executives across the country.

By Tim R Beachum

I almost crapped my pants when I found out that I was paying more in car insurance simply because of my occupation. Before you get all up in the air you may be in the lucky group of people that pay less for car insurance. When I first discovered this information I was flabbergasted to say the least.

I researched my information by reviewing the results of the Comparison Market's 2006 Occupation Report. This report stated that your occupation can greatly impact your car insurance premium. Hold on to your seats because I haven't even began to scratch the surface.

The Comparison Market also stated as an example that scientists, pilots, actors and a host of others pay the lowest insurance rates at an average of $935.76 per year. On the flip side of the coin we have job occupations such as attorneys, lawyers, judges, executives and business owners pay the highest insurance rates at an average of $1,383.63 per year.

That news made no since to me what-so-ever, but I had to get to the bottom of this. Mr. Roush, CEO of Comparison Market stated that attorneys, lawyers, judges etc... have extremely stressful jobs, which require them to spend more time in their cars and talk more frequently on their cell phones than the average driver.

Ok now we are getting somewhere. It's all starting to make a little since to me. Now for the other group that I spoke of earlier, i.e. the scientist, pilots, actors and so forth. Their occupations are viewed as being very meticulous and detailed-oriented, which the powers that be feel lead to good driving habits.

For those of you in the know you already realize that receiving discounts on auto insurance is not a new concept. For years major insurance companies have been giving discounts to members of affinity groups, i.e. AARP, AAA, alumni groups and other associations.

Below I have listed the top 10 occupation that pay the least amount in premiums. Unfortunately I do not fall in this top 10 list.

1. Scientist

2. Retired individuals

3. Unemployed (I guess because they cannot afford gas... Just kidding)

4. Pilots and or Navigators

5. Disabled

6. Actor, Performers, and other types of Artist

7. Librarian/Historian

8. Farmer

9. Student

10. Public Official

Here is another little piece of irony for you. Number twelve on the lowest car insurance premium list was a bartender. That totally blew me away.

For more insider trade secrets, or to get your free car insurance quote, check out http://www.a1carinfo.com

By Chris A

A lot of Toyota fans and motorists have been attentive for any buzz regarding the Toyota Highlander since this new car from the Japanese colossal car company has unmasked it and Highlander mid-sized sport utility vehicle last February.

So, "what is so unique about this mid-sized SUV?" might be on every driver's mind. As stated by automotive operations and TMS senior vice president, Don Osmond, this car model, anchors one of the industry's only three-vehicle, mid- sized SUV line ups along with the 4Runner and the FJ Cruiser. He also noted that the Highlander which is now larger and markedly roomier than the preceding release, is a key constituent in the industry's only three vehicle hybrid strategy. Though it boasts of added power, the new model has not altered its fuel efficiency. Described as a near perfect execution of the most modern in auto parts engineering, this car will be quieter, sharper, resulting to enhanced adaptability and ride comfort.

This vehicle comes with the normal package of the most modern safety auto parts and accessories which is very much fitting for today's industry where safety is a much mulled over feature. It comes with seven airbags, one of which is for the driver's knees. It is also equipped with roll- sensing curtain airbags for the passenger seats. Other features include brake assist, electronic brake force distribution, traction control, anti lock breaks and enhanced vehicle stability control. The car also is manufactured with electronic steering.

The Recent Look

Designed by Calty Design Research in Newport Beach California, the all-new Highlander displays might in every angle without losing the sharp look. Looking all steady and muscular, this vehicle is accented with clean crisp lines a blend of which results in a compelling, vibrant and modern personality. The new Highlander rides on a chassis that is derived from the current Camry and Avalon, but it is four inches longer and three inches wider. It totally boasts of being cumbersome with an added inch of ground clearance and about three inches of added wheel base. A nineteen inch alloy wheel will also come on both Limited and Sport gas and hybrid models.

The dimension of the vehicle can be summarized below:

Overall Length: 188.4

Overall Width: 75.2

Overall Height: 69.3

Wheelbase: 109.8

Ground Clearance: Gas 8.1 / Hybrid 7.3

Seating Capacity: 5 or 7 passengers

Wheels: 17- or 19-inch wheels

The Newest in Vehicle Telematics

Looking at the outside of the Highlander is just a preview of why this car is in every motorist's wishlist. What makes a immense difference is the interior which is not just designed to near perfection but, jam-packed with the latest in vehicle telematics as well. Dimension is something this car has as one can see from its spacious and open passenger compartment. The seating arrangement is also very flexible. The second row seats feature captain's chairs with arm rests that can be turned in to a bench seat for three passengers when needed. A secreted compartment in the front seat keeps a Center Stow seat that can seat extra when in use. The second row seats also slide about 4.7 inches back and front and can recline. The third row seats boasts of foldable head rests for a level rear cargo area that's easily open via a rear glass hatch.

Apart from the base models, all other models are afforded with a stand alone back-up camera with a multi- information screen, yet untied to a navigation system. Optional items also include power backdoor controlled with a key fob, a navigation system with an eight inch screen and a rear seat entertainment system with nine inch screens. Three- zone air conditioning is provided in the models as well as blue tooth speakers, leather seat trims with heating systems, third row delete options, JBL audio with six-disc changer player and a class leading 5000-lbs. maximum towing capacity.

Under the Hood: Unbridled Performance and Power

Cars for most experts are made by what is under the hood. That is their heart and it is by what is under their hoods that they are set apart from each other. The Highlander on this aspect does not sacrifice anything at all.

On the outside, the vehicle is the first Toyota Division vehicle that features the new hood and fender system that is devised to crumple on impact with a pedestrian. Going inside the hood, the Highlander is a wower with its 3.5 liter V6 engine that brings 270 horsepower. Aside from this, the new Toyota Highlander will feature the manufacturer's VDIM stability system. This system puts together full time four- wheel drive with intelligence, electronic brake and throttle control, and true electronically-controlled active steering.

For the hybrids, it has an advanced Hybrid Synergy Drive that is optimized for both power and economy. Driving on the city this vehicle has a fuel economy of 31 and 27 on the highway.

Enthusiasts and would be buyers need not be impatient for this coming dream car. Aside from being the top in its class, Toyota, like usual offers the top support when it comes to their new models when it comes to aftermarket car parts and accessories. This being one of their most admired points, the Highlander will have an arrayed support of auto parts and car parts that will take the knots of doubt from even the most choosy buyer.

By Matthew Keegan

I have been enjoying reading the news these past few days, perhaps in a perverse sort of way. Pundits and prognosticators are all forecasting the pending doom of the world's largest automaker as if the approaching layoffs and restructuring are signaling the venerable automaker's end. Certainly, GM has some problems - big ones - but the company isn't likely to go away or even file for bankruptcy. The news isn't all that it seems to be on this subject either...GM will survive and likely thrive in the decades ahead.

Okay, I am not crazy. Could GM go away? Of course, as could any poorly managed company. Yes, executives are overpaid and so are union workers. There...I said it. GM has been taking it on the chin from Asian automakers for three decades now and their U.S. market share continues to dwindle. Still, it isn't doomsday for the general. Far from it. Here are some things that I believe GM is attempting to do to as they restructure.

Reduced Legacy Costs - GM won an important battle with its unions to force workers and retirees to pony up more money for their share of rising healthcare costs. Before you cry "foul" most Americans are paying heavily for their health insurance, while most autoworkers pay little or nothing. Reportedly, GM's legacy costs add $1500 to the price of every vehicle. Hardly a way for any company to compete, right?

Divisional Trimming - GM axed Oldsmobile and is, supposedly, looking at whether Pontiac or Buick should go next. Saturn looks safe, primarily because of the division's excellent dealer network while Chevrolet is the household name for so many car owners and is, therefore, untouchable. Cadillac is once again doing well and is competing effectively against Mercedes, BMW, Lexus, and Infiniti. Cadillac easily outsells rival Lincoln more than 2 to 1.

Captive Imports - I mentioned in a related article that China's Chery Automotive Company will be importing a line of vehicles to the US commencing in Summer 2007. With a starting price as low as $6995, there is no way that GM can compete with them. Neither can Ford, Toyota, Honda, or Nissan for that matter. So, what is the option? Import one or two ultra low priced lines of cars from Korea via the company's Daewoo division. Currently, the $9995 Chevy Aveo is the low price king in the US. This Daewoo built model is being overhauled and the new model should arrive in the US in about one year. Expect the price to drop as GM prepares for Chery's onslaught. Expect GM to pressure their unions for further give backs as American highways are soon flooded with cheap Chinese imports.

Operational Spread -- The US auto market is the most lucrative in the world. Expect GM to strengthen luxury brands including Cadillac and Hummer as many of these vehicles bring in profits of ten thousand dollars or more per vehicle. Gas prices are coming down and America's thirst for profitable trucks and SUVs has hardly been quenched. Still, look for GM to do a few hybrids, add some more diesels, and continue researching hydrogen production.

Union members should be alarmed by all these looming changes. Cutbacks will happen but they will only be wider and deeper if union opposition remains so strong. Yes, the unions could kill off the general, but that would be suicide for the workers. Better to pick whatever battles you can win and hope for the best.

The general isn't dead and it hardly is dying despite everything you read and hear [personally, I believe GM is beating the "we're getting clobbered" drum to squeeze out more give backs from the unions]. Globalism is changing the way business is done and it would do all of us good to wake up to that fact...like it or not.

By Pete Ridgard

I have recently been forced to search for a new car, which I personally don't consider to be the most exciting thing in the world. It is an expensive, frustrating and largely unpleasant process in my personal experience. I found myself having to consider buying a new car after the recent bout of very bad weather lead me to plant my car in a ditch. When the car was removed from the ditch it wouldn't start again, so long story short, I am looking for a new one.

The first model that sprung to mind was a Used Audi A4, as I really do enjoy driving executive saloons and I feel that they make the best possible impression on any business clients I may see. The only question was if there was going to be a suitable model in my budget. Thankfully I needn't have worried.

I expected the prices on used prestige cars to be frankly astronomic, but the reality was quite the opposite. My choice wasn't just limited to Audi cars either; a whole range of BMW, Mercedes-Benz and Lexus models were also widely available at really affordable prices.

I was reliably informed by an Automotive insider that the reason cars like Used Audi models are so much more affordable in the second hand market is largely due to vehicle depreciation. As prestige cars have an element of exclusivity to them, the potential owners usually want to buy them first hand. This means that the dealers have to drop the prices to ensure they can sell them.

By Jenny Louise Jones

Volvo is heading east to China after owner Ford announced that Geely won pole position in buying the struggling manufacturer.

Ford said that despite some work yet to do, the deal is likely to be finalised in the spring. Now the green light has been given, the future of Volvo and the launch of promising upcoming models such as the S60 should 'fingers crossed' be secure.

Following the well executed sale of Jaguar, Land Rover and Aston Martin, Volvo is the last of Ford's Premier Automotive Group brands to move on. Despite the sad move across the world, the sale to Geely will give them a vital foothold in the European market and while some believe china at only good at inventing chopsticks and fireworks, the move will greatly benefit the Chinese firm as Volvo's research and development expertise and engineering skills will be a huge advantage, as its main interests are in improved quality and safety. In their defence the Chinese are already renowned for their safety in cars, therefore for Volvo to move over; it's a very wise move and i have no doubt that this will be a positive and successful transition, moving Volvo forward to hopefully drive sales and generate a generous return on investment, after years of wallowing in a floundering business.

Geely is the largest privately owned car company in China, and has grown at an astonishing rate since making its first passenger car in August 1998, following this success, In 1999 it built a further 2,000 vehicles and in 2009 production hit an impressive 300,000. With statistics boasting such soaring numbers it's only a matter of time before Geely cracks the European market with the revived brand. Only time can tell and until then and while knowing Volvo is safe, fellow Swedish firm Saab is still waiting to be thrown a lifeline following General Motors plans to wind down the company.

By Barb Miller

While politicians argue about how to solve America's energy problems, the ethanol industry is actually developing new technologies to help reduce our dangerous dependence on foreign oil.

For example, the Irvine, California-based company BlueFire Ethanol will soon be producing fuel from cellulosic material such as wood chips, non-recyclable paper, construction debris, grass clippings and other "green" municipal waste. This is waste that would otherwise end up in landfills, causing harm to the environment by breaking down into methane, a potent greenhouse gas.

A recent editorial in the forward-looking Daily Breeze (based in Los Angeles County, which has granted the permit for BlueFire to build its new $30 million facility) says: "Californians are fed up with high fuel prices, but some relief may finally be in sight. The ethanol industry is revving up to boost the supply of its renewable fuel in Los Angeles County. And the technology has advanced to the point that there are really few downsides to moving forward." In addition to Los Angeles County, BlueFire chief executive officer Arnold Klann said he hopes to build plants in other locations in Southern California, possibly the L.A. basin. The editorial also says "Increasing ethanol production here could also lead to an expanded market for flex-fueled vehicles in the L.A. area. E85 services stations could spring up to meet a growing demand by drivers."

This isn't "California Dreamin." It's real progress, real innovators, real Americans creating energy, creating jobs and leading the way as a critical part of a real energy solution.

The renewable fuels industry is dedicated to continued leadership in innovation. Will our national leaders follow?

By Deepesh Rathore

Automotive reporting done by daily newspapers seems to be getting absurder by the day. Most of our reporting relies on 'getting a byte from some senior executive' and then 'weaving a tall tale around it'. There is very little research, no understanding about the functioning of the industry and simply no respect for facts. One of the leading business dailies today reports on Maruti-Suzuki bringing in the SX4 sedan. Nothing wrong in that and the piece seems to be well written till I reach the following paragraph:

"MUL has also brought in its fourth platform with the introduction of the 1.6 litre SX4 sedan, which is pitted against the Honda City, Hyundai Verna, General Motors's Optra and Ford Motor's Escort. This platform will be the base to introduce all MUL's new bigger cars."

WTF???

Isn't the SX4 Maruti's fifth platform? And Ford Escort? That died about a decade back. A tired, overworked writer or one too lazy to check facts?

It gets better further down the story. The writer further claims: MUL currently has three platforms. One is used to manufacture the M- 800 and Swift. The Esteem is manufactured from the second platform, and the Alto, WagonR and Zen Estilo, are manufactured from the third.

Manufacturing the micro-sized 800 (of early 80s vintage) and the sub-compact sized Swift (circa 2005) from the same platform is quite an engineering feat for the writer!

The case seems to be a quote by Maruti's MD, Jagdish Khattar, being lost in translation. What he meant:

All future models will be based on our three existing platforms, as in the Alto platform, the Swift platform and the SX4 platform. The 800 platform and the Esteem-Versa platform are old ones and will die their natural death.

Yet another business daily reported: The new SX4 sedan is the third platform added to the stable of Maruti, with one for cars like for Alto and Zen Estillo and WagonR, and another for Swift.

Ummm, you missed the other models.

By Pete J Ridgard

The average sales rep or executive will tell you that one of the most important factors of their careers is to make a good impression. This can be referred to the suit you're wearing, the way you have your hair cut, but more than ever, the car you drive. The executive car has got to look the part, as well as being a great endurance machine with reliability as a paramount concern. These days the recession has put pressure on businesses to cut back on all their budgets, so wildly expensive company cars are not part of a viable business model. So what company car do you choose when you need style, performance, reliability, but at a price tag that won't leave your balance sheet looking rather blank? Consider the Volvo S80.

The Volvo S80 definitely ticks the aesthetic boxes. The model I tested came in silver and its sleek lines made it look like the kind of vehicle The Silver Surfer would drive if he gave up superpowers and decided to get a job as a Senior Executive at a Blue-chip company. It was also an immensely pleasurable place to sit; the plush surroundings and impressive dashboard gives the impression of class and quality that belie the modest price-tag.

The Volvo S80 I tried, the 2.0 Litre Petrol version, was an extremely pleasurable drive. The four cylinder engine makes the right sounds when you push it and gets the power down on to the tarmac, but remains a very calm and smooth ride. In demographic terms, this is perfect for the target market; executives.

Volvo have an unrivalled reputation for safety and reliability, which must surely be a major plus point when considering the Volvo S80 as a company car. It combines the ability to make a great visual impression, whilst maintaining the kind of grace and dignity in performance terms to give you a very pleasurable drive.

By Andrew Carter

Strategies in Teaching English as a Foreign Language

Strategies imply a plan of campaign - how do I go about getting the best language training for my staff? First things first: you can do this in a number of ways, from 'cross your fingers and hope for the best' to a carefully considered winning option, which every time, if you can afford the investment, would be one-to-one tuition and 'total immersion.

This is the strategy I want to consider here, but bear in mind that there are excellent schools out these both at home and abroad, where the eager student can make good progress quickly. That does assume fairly small class sizes, so that individual students can get plenty of practise time: think about it - an hour in a class of ten, even if the teacher says nothing and an hour (which he or she won't, of course), means an hour is only six minutes each of speaking the language! This is reason one why one-to-one is the best strategy to employ - your student gets maximum talk-time in his one hour session. Reason two mirrors that - maximum listening time - in that the individual can ask HIS questions and receive answers he wants or needs. From the teacher's point of view, one-to-one means that lessons can be geared to the individual, both in terms of ability and pace, but, more importantly, character.

A person learns best when they are engaged in the learning process, when they really want to talk about something. Say my next client was a Japanese Automotive professional. I don't know until he arrives what his current level of English is. I do know that he'll be apprehensive, he'll have been sent here to learn (maybe reluctantly), and he, like me, will certainly be nervous. So the teacher has to break through the uncertainty and nerves and build a relaxed trust between him and his student before learning can begin.

Once established, lessons can be built around the individual, themed according to their passions. Maybe my Japanese Automotive executive is the top man in his field in a particular branch of engineering - but maybe he really loves soccer or music or girls or elephants: who knows? The good teacher finds out quickly and builds the teaching programme - his strategy - around those things: let the learning begin!

By Colleen Hensley

Cars are a wonderful invention. They lend mobility to people and allow transport of loads from one point to another.

And a lot of cars do even more than just that. For a lot of people, cars are an investment. There are those that hold up social status and add prestige to the name of its owner with the luxury that they are, like the world-famous Ford Mustang, the royal Jaguar, and the ever grandiose Porsche. Especially for the business class, people in the upper management and executive brackets, owning and keeping a car that is of relatively good market value is a significant indicator of rank and success, while the sorts of the Mini Cooper, Toyota Yaris, and the new Chevrolet Camaro with distinctive styling and feasible consumer price indexes seem to imbibe youth and vitality wherever its presence can be found.

To some, cars are like kids, something that goes beyond just a machine that can be used for traveling and involves responsibilities and tasks. And for the junkies, cars are like better halves through which appearance and stature could say so much about how the owner tends it and takes pride of it. Well, the fact is. Of course, not everybody owns an expensive sedan. How many common wheels take the road everyday that roll with fabulous body paints, blings on the car rims, stickers somewhere front, behind, and on the side, spoilers that may or may not aid aerodynamics but make the car just as magnificent, wheels and mugs that sport it up and lights that make the car dazzle? How many bronze tagged units have now such lavish interiors where you could find more than a stereo is a mobile television set, a GPS tracker, a sensor-operated climate control system, or perhaps some expensive leather or velvet linings on the car seats?

These are cars that are straight out of the ultimate car enthusiast, the aficionado's garage. Caring for the car is the life of the car junkie. And for the love of it, cashing out to keep or update it is not much of a problem. Thanks that the American creative juice simply has not gone down the drain over the drive-thru pastry and morning coffee that even ordinary-looking cars with simple layouts and design engineered for daily drives can own a specific treat to itself which can make it a lavish and special ride.

Not to leave out the fact that the automotive industry is somewhat having ruffled feathers that has subsequently incited the ending of the production of various cars and car parts that a part of today's efforts on sustainability need to come from the end-user of these automotive products. By and large, aftermarket products like the AC Condenser for the auto AC system and replacement lamps for the headlights and tail lights continue to be available, and in all these, the thrust of the car junkie winds up as never to be a burden but a pleasure to engage in-that is, to continue the up-keeping and innovative styling in support of the industries need for revenue and utility.

By Terry E. Voster

S.U.V.'s can be exceptional value now on the automotive market. Many automobile owners are "dumping" or getting rid of their vehicles at a loss due to the exorbitant money they are paying to fill at their vehicles at the gas pumps to fill their tank with fuel. In many cases it is not only rationalization by the owner as to why it is a good thing to sell their vehicle at a loss, or even end lease payments or car purchase payments early and pay substantial penalties for doing so. It can actually make good sound financial sense when the numbers are crunched that by selling their S.U.V. now rather by holding it to term that sum total costs will be much less if the car is relinquished now. It some it can even come to the S.U.V. owner seeing the writing on the wall that if current gas prices continue in their trend that with the driving habits and distances of the owner that they will not be able to pay those high fuel costs and maintain their household or the lifestyle that they are used to currently.

It's a good time to buy an S.U.V. If you need or want one. Economics in the end always come down to supply and demand. In this case there is a huge oversupply of SUVs with very little demand. The S.U.V. buyer, not the seller, is in the driver's seat when it comes to make a deal.

Is an S.U.V. for you? After extensive travel and research Winnipeg based automotive industry expert William Simpson notes that owning or purchasing an S.U.V. may be an exceptionally wise choice for many. It all depends on their circumstances and vehicular as well as travel needs. An S.U.V. may be a correct and very choice for you as a motorist and automobile purchaser.

For example if you are a weekend angler who tows a boat - then an S.U.V. can be a very wise choice. Towing a boat requires power and torque. Use a smaller, more inadequate vehicle and not only will you suffer by poor performance and low gas mileage but also take a hefty chance of risking exceptionally expensive transmission repair bills. Ditto the same for owners of trailers whether they take them on weekend jaunts or tow the trailer less frequently leaving the trailer on site for longer jaunts.

Some people just most comfortable with trucks. Others are "truck people". For a large family an S.U.V. affords lots of space for the family. The S.U.V. can be seen as the 60's station wagon of our day. Others need the large size and ruggedness for work on the job. An S.U.V. is essentially a well made truck; rugged and well proven packed with options. If a tradesperson or an executive in an industry which requires onsite travel to remote and rugged terrain requires the use a truck like vehicle or wishes the luxury of it all then an S.U.V. may be just the ticker. Small economy cars may be good on gas in the city but may just not cut it out in the bush or have the carrying capacity needed for the job or the recreational retreat.

Some people feel that a S.U.V. due to its bulk and substance is a safer vehicle. Some statistics have proven that this is not so. Again it all depends on your circumstances. At test crashed of 15 miles per hour this may be so. However this may not be the case at high speeds on the freeway or highway when other vehicles not only have inertia but are also larger and heavier as well. The bulk and thick metal frame of an S.U.V. has saved more than one motorist from injury in crashes whereas in a smaller lighter car they would not have been as fortunate. The question arises of safety with roll overs and SUV's. Often the determining factor in many of these accidents was inadequate air pressure in the tires. It has been noted that very few people check their tire pressures on a regular basis as routine and preventive maintenance. Make it an essential practice to regularly have your tire pressures checked - especially before highway and vacation travel.

In the end it comes down to choice and preferences. Is an S.U.V. a wise choice for you? Different strokes for different strokes. One size does not fit all. If you determine that an S.U.V is for you now is an excellent time to strike a deal. High supply and low demand may well put you in the driver's seat for a more than anticipated good deal.

By Albert Hunter

Have you ever seen a vehicle that looked exactly like yours, but it had a completely different name and brand than yours? Well if you have, there is valuable reasoning behind it. A majority of the auto industry's sales are crucially dependant upon the marketing of its vehicles. With an abundance of vehicle manufacturers and automotive brands, it has become a necessity for auto makers and marketers to join forces in an effort to increase sales without drastically increasing spending.

One key strategy frequently used in the auto industry has been dubbed badge engineering. This refers to the strategy of manipulating the branding of a vehicle as opposed to the actual vehicle itself. The most common form of badge engineering occurs when a single manufacturer has multiple brands and plans to market different brands to different buyers. Badge engineering is executed for several reasons and can be utilized in several different ways. The following is a list of the badge engineering methods and their benefit:

What: Large auto makers have been known to market the same car under a different brand or model name.
Reason: This can expand the range of brands in a single market without the costs of developing an entirely new car. It can also help market the vehicle to different areas without having to physically change the vehicle.

What: Independent companies have been known to 'share' a revised version of their products to compensate for anything missing in the company's lineup.
Reason: This aids by filling a void in the company's physical lineup while saving on the cost and time of developing a new vehicle. Also this can help in the overall sales of a lineup and to strengthen company relations.

What: Various collaborations have formed when auto makers combine their resources to develop an entirely new product to sell separately.
Reason: It costs less and is much easier than independently developing other models. Each company can benefit from the others strengths.

What: Companies have designed badges apart from their other brands for the branding of a single model.
Reason: This strategy can be done to separate a vehicle from its manufacturing brand for different marketing campaigns or other image related reasons.

What: Some automakers have been known to market two unrelated vehicle models using the exact same marquee and model name.
Reason: This can drastically boost brand recognition and a trusted marquee can influence buyers even if the model is completely different.

What: Some makers have intermittently manufactured limited versions of certain models.
Reason: The main reason for this is to obtain a minimum production requirement for motor racing. This can also be done to preserve the value and prestige of certain vehicle (i.e. Ferrari)

What: Many auto makers have specifically branded models for the non-retail sale.
Reason: This can build a reputation or create value to a consumer who is receiving a custom made line of vehicles. It is mainly done for rental fleets, etc.

What: A company with a luxury brand and a mainstream brand may upgrade a vehicle from the mainstream brand and sell it as a luxury vehicle.
Reason: This provides a new class of vehicle without the costs of major time and development. The company is able to generate a large Return on Investment selling the new vehicle as a more expensive model under a premium luxury marquee.

Opposed to the beneficial outcomes that can be generated by badge engineering, it can also have adverse affects that lead to a negative impact on a company. One major difficulty with badge engineering is that when a single company has many brands, they are commonly forced to market each brand separately. This in-turn raises the vehicles total cost and the cost to the customer.

Another possible negative impact is that badge engineering can produce too much competition within its own company. This can occur if appropriate marketing and brand distinction is not utilized. While badge engineering is utilized to save on R&D costs, inconsistent or under-planned badge engineering may inevitably lead to a loss of revenue for the company. Companies must regularly and strategically plan and execute these types of strategies to stay at the top of the industry.

By Sarah Custack

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary." Steve Jobs

I saw some startling figures from the Bureau of Labor & Statistics. Coming from the automotive industry, I was well aware of the decline of jobs. However, the facts still struck me. Since January 2005, there has been a 41.5% reduction in automotive manufacturing jobs. In the last year alone, the industry experienced a decline of 22.8%. (Seasonally adjusted employment numbers for Manufacturing - Motor Vehicles & Parts). We don't have to be victims of this economy. Take action to control your future.

Recessions are great times of opportunity for those willing to invest in themselves and their ideas. Do you have an idea for a business, but don't know how to move to action? Have you always wanted to start your own business? Whatever your dream may be now is the time to act!

Yesterday I met with a friend who wants to take his business to the next level. We reviewed his financial goals, motivation, desire, income producing activities, and marketing strategy. There is so much to starting a business or revitalizing an existing one, it can seem very overwhelming. Just starting strategic conversations can be a relief to an aspiring business owner who feels alone in the endeavor. Persevering through strategic planning and execution will bring success to entrepreneurs who take action to move forward each and every day.

I have heard it said that planning is bringing the future into the present so that you can do something about it now. Move forward today with your business idea. Do something about your future today. Everyone has talents and gifts that can earn them money. Today's economy just demands that you get creative to find the right opportunities. A great business idea is worth $1. The plan to implement that idea can be worth $1 Million!

By Pete Ridgard

There is a great deal of competition for the same individual marketplaces in the automotive world. For every trailblazing supermini or SUV, there are literally hundreds of pretenders snapping at its heels. The particular example I would like to focus on here would be that of the executive saloon; chiefly populated by the popular German car manufacturers BMW, Audi and Mercedes Benz.

There are competing manufacturers for the top three manufacturer spots and they are emanating from all over the world. The Ford Mondeo has yet to raise its profile enough to compete in this particular market, but is improving greatly in every incarnation it has. The same could be said for the Saab 9-5 which could become a fantastic contender in the next few years. There is one overriding competitor to the executive saloon that is turning many more heads than the majority and that is Lexus.

Lexus, finally made their appearance at the 1988 Los Angeles Car Trade show and have been trying to grab a sizeable share of the saloon market ever since. Test driving the new Lexus IS220d would confirm that they definitely have the capability to challenge for greater things. Smooth luxurious driving and all mod cons ensure that this car is one to look out for in the future.

If you are looking for a more affordable alternative then there are plenty of much cheaper Used Lexus models appearing at dealerships throughout the UK. Although I would recommend avoiding their diesel engines as they do feel much more sluggish compared to the quick and zippy petrol alternatives.